Growing
tomorrow’s agriculture climate is built on years of trust
Trust is what makes up the foundation of our nation’s reliance on farmers. They are trusted to grow and nurture high-quality products, 365 days each year. National Ag Day provides the opportunity to reflect on that trust we place in our farmers and appreciate the work that often goes without praise.
Their hard work is built on an even deeper trust in the information they consume that helps them become more efficient and confident in the work they do. Farm Progress strives to strengthen that trust each day through the accurate and readily available information its team constantly shares with our nation’s farmers and agricultural professionals.
A history of building trust
Farm Progress has worked to build lasting relationships with its audience through a variety of publications, events and social media channels. The company is composed of 18 total brands, five annual events, 44 editors and a combined 750 years of experience. That experience lends itself to a fair and unbiased brand that seeks to do right by their audience of farmers and ag professionals.
As agriculture has faced some vast changes over the years, Farm Progress has worked to stay ahead of those changes and keep their audience informed. This includes adjusting to new formats and information channels that best fit our audience’s needs. Recently, Farm Progress launched the “FP Next” podcast to help listeners stay up to date while navigating their busy schedules.
Trust would not be possible without this commitment to keeping up with changes and finding new ways to fill gaps. That trust is something that Farm Progress has awarded a high value.
Tomorrow’s agriculture climate
Change is inevitable, and Farm Progress will continue to match the needs of our farmer audience as they cultivate tomorrow’s agriculture climate. It is hard to imagine how that future climate will look, but that picture becomes clearer through the dedication of Farm Progress’ team.
A quick browse through one of the brand websites shows just a sampling of the wide range of agricultural topics that are top of mind for the company’s skilled editors. Livestock care, farm succession planning, soil conservation practices and new technology are just a handful of the topics covered daily across the brands. With every corner of agriculture being touched on regularly, our farmer audience is guaranteed to have the information they need to make informed decisions when they need it.
Making decisions will not get any easier as agriculture continues to evolve; there is no right answer to the abundance of questions that swirl through producers’ minds every minute of every day. Outside influences and potential backlash only add to the confusion and difficulty that come with navigating a changing agriculture climate.
Farm Progress works to break down those tough issues and make matters simpler. And the brand continues to nurture the trust it has built over the years and through the constantly changing agriculture climate. No matter what the future climate looks like, farmers and agriculture professionals can continue to fall back on the decades-long relationship with Farm Progress.
While
National Ag Day only falls once a year, Farm Progress recognizes that
appreciation for our nation’s farmers is due every day, and that appreciation
will continue to shine through the company’s work in today’s and tomorrow’s
agriculture climate.
