On This National Ag Day, Let's Celebrate Farmers'
Capacity To Provide Food AND Fuel
We celebrate National Ag Day this year on Tuesday, March 19,
to honor farmers, ranchers and other individuals who help move the agricultural
industry forward. Our way of life is made possible by their hard work and
ingenuity. Setting aside a day each year to thank the women and men who make
this happen is the least we can do.
As a marketing and communications agency committed to
working in agriculture, we at Paulsen have the privilege of working directly
with some of these folks within the industry on a daily basis. Hearing their
perspectives on agriculture and some of the biggest challenges they face is
always enlightening and helps inform the work we do.
Agriculture provides food for the world
The role farmers and ranchers play within our food supply
chain is well-documented and, if not universally acknowledged, universally
accepted at the very least. Phrases such as “no farmers, no food” and “farmers
feed the world” have become cliche sayings that are all too often brushed
aside, for sure, but that doesn’t mean they aren’t true.
In fact, remove any
part of the supply chain — farmers and ranchers, on-farm labor, processors,
transport and delivery, retailers, grocers, etc. — and you’ll
experience significant, life-altering consequences. We experienced this rather
acutely during the early phases of the COVID-19 pandemic: food scarcity,
hyperinflation and a handful of other ripple effects threatened our collective
well-being due to food supply chain disruptions.
Doing what we can today to advocate for and work toward
supporting the agricultural industry and the people who propel it is critical
to our future.
Fueling a more sustainable future
It's fair to say that biofuels have radically changed the
landscape of farming. The demand for ethanol, biodiesel, renewable diesel and
sustainable aviation fuel has grown from a small percentage of total
agricultural output in the U.S. — and around the world, for that matter —
to a far greater piece of the pie over the past 25 years.
In 2000, USDA calculated biofuel production at 4.8 billion
gallons annually, representing just 3 percent of the world's fuel supply used
in transportation. That figure has grown significantly, reaching a staggering
23 billion gallons per year produced worldwide in 2023. Projections have
biofuel production growing even more in coming years due to policy initiatives
and market demand for cleaner energy.
When we talk about the environmental impact of farming, the
pro-agriculture narrative has largely focused on stewardship efforts such as
soil management, mitigating runoff, growing cover crops, and carbon capture.
Our farmers have adopted countless practices that improve soil, water and air
quality, and that's a story worth telling. However, agriculture's leading role
in ensuring an energy-secure and sustainable future through the production of
biofuels cannot be overstated.
It's time to reframe the food versus fuel debate
In recent years, many voices have emerged to question
whether our agricultural system diverts too much of its resources toward
producing biofuels. This line of questioning has appealed to both climate
change skeptics on the right and
left-leaning environmental progressives — unlikely marriage that it is —
amplifying the so-called food versus fuel debate.
But here’s the reality: Our farmers and ranchers have the
capacity, drive and determination to do both. They can sustain a growing global
population’s dietary needs while simultaneously providing the feedstock needed
to drive biofuel production and provide an alternative to sole petroleum
dependence. Consider the following rationale:
The next time you hear the food versus fuel debate arise,
keep these proof points in mind and know that our farmers and ranchers have
long succeeded in providing both.
Celebrate National Ag Day the best way you can
The earliest known agricultural practices emerged 12,000
years ago. Much has changed in the way we grow crops, raise livestock and
deliver food from farm to table since then, and we'll continue to witness its
evolution as we move forward. But let's take a moment on National Ag Day to
pause and celebrate the contributions of all who comprise our ag industry.