Friday, February 28, 2025



After a Trip to Washington State, Blueberry Yogurt Will Never Be the Same

Submitted by Paulsen 

After our summer vacation, my family will never look at blueberry yogurt the same way again.

As a Midwest farm kid and ag communicator, I feel confident in a pair of work boots, standing in a pen of beef cattle, or discussing corn fertilizer and value-added soybeans. But an agriculture tour in Washington state opened my eyes to just how vast and varied farming can be.

It also gave me a rare chance to see agriculture through the eyes of an unknowing consumer. Standing in a blueberry field, watching machines shake fruit from bushes, I realized—if I, someone immersed in agriculture, still had so much to learn about different types of farming, how much more could consumers gain by knowing the farmers behind their food?

 

Farming Is a Business, But No Two Are Alike

Consider this: farmers are some of the hardest-working, smartest business owners in the country. They don’t just plant and harvest; they make decisions like CEOs—managing risk, forecasting markets, investing in technology and ensuring sustainability, all while keeping their family and legacy at the heart of it.

But just like no two businesses are exactly the same, no two farms are either. The skills, challenges and expertise of a dairy farmer are completely different from those of a wheat grower or a berry producer.

A potato farmer in Idaho isn’t automatically an expert on a cranberry bog in Wisconsin. A wheat grower in Kansas might not know the first thing about running a 1,000-cow dairy in California.

It would be like asking a brain surgeon to perform a root canal—both are medical professionals, but their expertise is worlds apart. Or like putting a NASCAR driver behind the controls of a Boeing 747—sure, they both move fast, but the skill sets are completely different.

Lessons from the Pacific Northwest

Every morning for the past year, our three-year-old has started his day with the same thing—blueberry yogurt. After our trip to Washington, that simple cup of yogurt has taken on a whole new meaning in our house.

During our vacation, we connected with a dairy farmer in northwest Washington. He showed us his family’s 750 head cow operation and obliged my Iowa curiosity. But his farm was just the start. As he drove us around his county in his truck, we saw potato fields, haylage being made for feed, a neighbor’s multi-million-dollar robotic milking barn and endless acres of raspberries and blueberries.

In Iowa, farming is mostly corn and soybeans. Here, it was a patchwork of different crops and livestock, each farmer an expert in their own piece of the puzzle.

From Farm to Yogurt Cup

Standing at the edge of 1,000 acres of blueberries, we watched machines shake berries from the bushes—a far different harvest scene than I’m used to with grain carts and combines. My toddler tried to eat his weight in fresh berries, but most were headed for a much bigger journey. From field to processor, they’d be sorted, frozen, dipped in chocolate, or turned into the fruit mix that ends up at the bottom of his yogurt cup.

A few miles down the road, we toured a dairy farm where 1,250 cows were milked by robotic systems—no staff tirelessly manning the milkers, just a quiet, steady rhythm of cows walking in to be milked. That milk, like the blueberries, had its own journey—processed, transported, and eventually blended into that morning yogurt.

Seeing it all firsthand makes breakfast feel different now. That yogurt isn’t just yogurt—it’s the result of specialized farms, expert farmers and countless steps along the way.

Agriculture Is Everywhere—But It’s Never the Same

Farmers may face similar challenges—labor shortages, market demands, technological shifts—but the way they farm is unique to their land, climate and customers.

At Paulsen, we’ve worked with all kinds of producers—row crop farmers, dairy and livestock producers, pecan growers, even crop innovators. Agriculture isn’t one story—it’s thousands of stories, all woven together to feed, fuel and clothe the world.

So, the next time you open a cup of blueberry yogurt, take a second to appreciate the people behind it. A farmer made that happen. And while their farm may look nothing like the one down the road—or in another state—every farmer deserves to be celebrated today and every day.

Happy Ag Day!