Monday, November 14, 2011
2012 National Ag Day
The date for National Ag Day 2012 has changed. The Washington, DC events will now be held on March 8 when all of congress is in session.
Friday, March 18, 2011
Feeding the Future Through Modern Agriculture: Communicating the Benefits of Today’s Food Supply
Submitted by Kerry Phillips, RD, International Food Information Council
If you’re a member of the food supply chain, chances are you've heard this statistic from the United Nations(UN):
“Food production must double by 2050 to meet the demand of the world’s growing population.”
Not only will food production need to double, but the increase in food output will have to come from the same land currently being farmed. And, as the UN points out, “70 percent of this additional food must come from the use of new and existing agriculture technologies.”
Whether you are a farmer, processor or manufacturer, this statistic may mean something different to you, but above all, it’s a call to action--Are we doing our part to communicate the benefits that modern agriculture provides in meeting the world’s food needs today and tomorrow? This is no easy challenge. While consumers tend to be very receptive when it comes to the latest electronic and mobile technologies, technologies applied to food are often viewed less favorably. However, research conducted by the International Food Information Council shows that consumers are most interested in benefits of food technology that apply directly to them and their families, such as improved nutrition, safety and taste. These consumer insights can help members of the food system to engage in conversation with the public and share how advancements in agriculture can offer these benefits.
Stakeholders are currently working together to get the word out about the benefits of modern agriculture. Efforts to address misperceptions about specific aspects of food production, processing and technology are now being augmented by a new umbrella network, the Alliance to Feed the Future. The Alliance is comprised of 43 member organizations (and counting!), including scientific societies, universities, and industry and commodity groups. The Alliance’s mission is to multiply the impact of messages that build understanding of food production and technology issues to balance the public dialogue on modern agriculture and large-scale food production. To learn more about the Alliance to Feed the Future, visit www.alliancetofeedthefuture.org.
If you’re a member of the food supply chain, chances are you've heard this statistic from the United Nations(UN):
“Food production must double by 2050 to meet the demand of the world’s growing population.”
Not only will food production need to double, but the increase in food output will have to come from the same land currently being farmed. And, as the UN points out, “70 percent of this additional food must come from the use of new and existing agriculture technologies.”
Whether you are a farmer, processor or manufacturer, this statistic may mean something different to you, but above all, it’s a call to action--Are we doing our part to communicate the benefits that modern agriculture provides in meeting the world’s food needs today and tomorrow? This is no easy challenge. While consumers tend to be very receptive when it comes to the latest electronic and mobile technologies, technologies applied to food are often viewed less favorably. However, research conducted by the International Food Information Council shows that consumers are most interested in benefits of food technology that apply directly to them and their families, such as improved nutrition, safety and taste. These consumer insights can help members of the food system to engage in conversation with the public and share how advancements in agriculture can offer these benefits.
Stakeholders are currently working together to get the word out about the benefits of modern agriculture. Efforts to address misperceptions about specific aspects of food production, processing and technology are now being augmented by a new umbrella network, the Alliance to Feed the Future. The Alliance is comprised of 43 member organizations (and counting!), including scientific societies, universities, and industry and commodity groups. The Alliance’s mission is to multiply the impact of messages that build understanding of food production and technology issues to balance the public dialogue on modern agriculture and large-scale food production. To learn more about the Alliance to Feed the Future, visit www.alliancetofeedthefuture.org.
Monday, March 14, 2011
Working to Preserve More of What Farmers Grow
Submitted by Mike Baroni, Vice President, ADM
With a global population that is expected to reach more than 9 billion people by 2050, it’s clear the world is going to need more food and energy. Like many others in the agricultural industry, Archer Daniels Midland Company (ADM) believes that agriculture can, and must, grow sustainably to meet these vital needs.
By making sure that crops are collected and processed efficiently and by employing innovation to make the most of every kernel, grain and bean we touch, ADM helps maximize the global harvest to meet the needs of our growing world.
Another way we are helping to make the most of the global harvest is through the recently announced ADM Institute for the Prevention of Postharvest Loss. ADM established this research center at the University of Illinois to help smallholder farmers in the developing world advance practical strategies to combat postharvest loss.
Taken together, our efforts may, over time, enable farmers in the developing world to improve their productivity, use more of what they grow, connect to global markets and improve their livelihoods. And at the same time, adding their increased output to global grain and oilseeds stocks could help the rest of the world meet its growing food and energy needs using land already in production, while making conscientious use of natural resources and protecting our environment.
After all, the most sustainable, environmentally responsible grain of all is the grain we don’t waste.
To learn more about ADM’s efforts to reduce postharvest loss, visit http://postharvestinstitute.illinois.edu.
With a global population that is expected to reach more than 9 billion people by 2050, it’s clear the world is going to need more food and energy. Like many others in the agricultural industry, Archer Daniels Midland Company (ADM) believes that agriculture can, and must, grow sustainably to meet these vital needs.
By making sure that crops are collected and processed efficiently and by employing innovation to make the most of every kernel, grain and bean we touch, ADM helps maximize the global harvest to meet the needs of our growing world.
Another way we are helping to make the most of the global harvest is through the recently announced ADM Institute for the Prevention of Postharvest Loss. ADM established this research center at the University of Illinois to help smallholder farmers in the developing world advance practical strategies to combat postharvest loss.
Taken together, our efforts may, over time, enable farmers in the developing world to improve their productivity, use more of what they grow, connect to global markets and improve their livelihoods. And at the same time, adding their increased output to global grain and oilseeds stocks could help the rest of the world meet its growing food and energy needs using land already in production, while making conscientious use of natural resources and protecting our environment.
After all, the most sustainable, environmentally responsible grain of all is the grain we don’t waste.
To learn more about ADM’s efforts to reduce postharvest loss, visit http://postharvestinstitute.illinois.edu.
National Ag Day 2011 Student Training
Photo's from the Student Training for National Ag Day in DC are now available on Flickr at http://tinyurl.com/4swuagk.
Time For National Ag Day
As we enter ag week let's look at the schedule for National Ag Day in the nation's Capitol.
Things will start off with an Agriculture Appreciation Reception hosted by Agri-Pulse this evening that features musical artist Michael Peterson. Then tomorrow morning we'll have the National Ag Day Coffee followed by the National Ag Day Mix-and-Mingle Luncheon. At the luncheon we'll have approximately 100 student delegates from FFA, 4-H, AFA and The Consortium in attendance, along with Outstanding Farmer of the Year honorees. Finally we'll have the National Celebration of Agriculture Dinner, hosted by the Agriculture Council of America.
It's going to be a great day of celebration for American Agriculture. If you're tweeting or just want to follow the Twitter stream then use the hash tag, #natlagday.
Things will start off with an Agriculture Appreciation Reception hosted by Agri-Pulse this evening that features musical artist Michael Peterson. Then tomorrow morning we'll have the National Ag Day Coffee followed by the National Ag Day Mix-and-Mingle Luncheon. At the luncheon we'll have approximately 100 student delegates from FFA, 4-H, AFA and The Consortium in attendance, along with Outstanding Farmer of the Year honorees. Finally we'll have the National Celebration of Agriculture Dinner, hosted by the Agriculture Council of America.
It's going to be a great day of celebration for American Agriculture. If you're tweeting or just want to follow the Twitter stream then use the hash tag, #natlagday.
Monday, March 7, 2011
Young People Preparing for a Career in Agriculture
Submitted by Elizabeth Burns-Thompson, Council for Agricultural Science & Technology
Yep, that would be me, along with the other 29,299 students expected to graduate this year from a U.S. College of Agriculture. Sitting here thinking about the future, I notice a small paper hanging next to my desk at work. It bears the USDA emblem and 5 simple words, “Never Let Your Dreams Falter.” I look at it and think back to what it took to get me here today.
It was mid-December, and the end of my first semester at Iowa State University. Just a few days prior I had responded to a posting on the college job board, and so here I was, walking to my interview. Google Maps told me it was just a measly seven-minute drive, a walkable distance I thought, especially for someone unfamiliar with the CyRide bus system. After covering two hills, five blocks, and nearly the entire ISU campus, I began to think I was set-up. It took me nearly an hour to cover that 3.1 miles in the dead of winter, but I made it, and got the job. On that first day at CAST (Council for Agricultural Science & Technology), I hung up a small symbol that reminds me still today to focus on the road ahead, and never let my dreams falter.
My advice for students is to stay informed. You can’t “talk the talk” or “walk the walk” if you’re out of the loop. I encourage students to embrace social media and utilize their Facebook and/or Twitter to follow industry-wide news, and gain a voice by engaging in these thought-provoking discussions. As agriculturalists, it is critical that we are able to see both sides of an issue and distinguish fact from fiction. Knowing where to find credible information is key. Take the opportunity to join a professional organization, network with industry leaders and find unique internships. These sorts of experiences will help catapult you to the career you’ve always dreamed of.
Yep, that would be me, along with the other 29,299 students expected to graduate this year from a U.S. College of Agriculture. Sitting here thinking about the future, I notice a small paper hanging next to my desk at work. It bears the USDA emblem and 5 simple words, “Never Let Your Dreams Falter.” I look at it and think back to what it took to get me here today.
It was mid-December, and the end of my first semester at Iowa State University. Just a few days prior I had responded to a posting on the college job board, and so here I was, walking to my interview. Google Maps told me it was just a measly seven-minute drive, a walkable distance I thought, especially for someone unfamiliar with the CyRide bus system. After covering two hills, five blocks, and nearly the entire ISU campus, I began to think I was set-up. It took me nearly an hour to cover that 3.1 miles in the dead of winter, but I made it, and got the job. On that first day at CAST (Council for Agricultural Science & Technology), I hung up a small symbol that reminds me still today to focus on the road ahead, and never let my dreams falter.
My advice for students is to stay informed. You can’t “talk the talk” or “walk the walk” if you’re out of the loop. I encourage students to embrace social media and utilize their Facebook and/or Twitter to follow industry-wide news, and gain a voice by engaging in these thought-provoking discussions. As agriculturalists, it is critical that we are able to see both sides of an issue and distinguish fact from fiction. Knowing where to find credible information is key. Take the opportunity to join a professional organization, network with industry leaders and find unique internships. These sorts of experiences will help catapult you to the career you’ve always dreamed of.
Monday, February 28, 2011
Ag Day 2011: An Opportunity for New Leadership in Agriculture
Submitted by Bill Lesher, Executive Director, The Global Harvest Initiative
We can all learn from the small group of farmers that came together in 1928 and formed the Future Farmers of America under the goal of preparing future generations to address the challenges of a growing population, roughly two billion at that time.
Fast forward to 2011—the year that global population will hit seven billion—and this goal is more important than ever. The 2011 Ag Day events in Washington, D.C., are a unique opportunity for young people to demonstrate new leadership in agriculture, and look ahead to make a real difference that will improve people’s lives and help alleviate hunger and poverty worldwide.
Today, the challenges of feeding the growing global population are significant. In fact, in the next 50 years, agriculture will be called upon to produce more food than in the previous 10,000 years combined! On top of that, we must accomplish this goal while freezing or shrinking the environmental footprint of agriculture, because we can no longer increase our use of land, water and other resources.
We must grow two blades of grass where one once grew.
The Global Harvest Initiative believes that by focusing on the important issues and encouraging young people to get involved in the agricultural solutions of the future, we can meet these challenges and provide food, feed, fuel and shelter for the 9 billion people projected to inhabit the Earth by 2050.
The Global Harvest Initiative is proud to support the 2011 Ag Day events and the opportunities they provide. Visit us online at www.globalharvestinitiative.org to watch videos, see the latest news clips and resources, and sign up to receive our blog posts, E-newsletters and event updates. You can also follow the Global Harvest Initiative on Facebook and Twitter.
See you in Washington, D.C.!
We can all learn from the small group of farmers that came together in 1928 and formed the Future Farmers of America under the goal of preparing future generations to address the challenges of a growing population, roughly two billion at that time.
Fast forward to 2011—the year that global population will hit seven billion—and this goal is more important than ever. The 2011 Ag Day events in Washington, D.C., are a unique opportunity for young people to demonstrate new leadership in agriculture, and look ahead to make a real difference that will improve people’s lives and help alleviate hunger and poverty worldwide.
Today, the challenges of feeding the growing global population are significant. In fact, in the next 50 years, agriculture will be called upon to produce more food than in the previous 10,000 years combined! On top of that, we must accomplish this goal while freezing or shrinking the environmental footprint of agriculture, because we can no longer increase our use of land, water and other resources.
We must grow two blades of grass where one once grew.
The Global Harvest Initiative believes that by focusing on the important issues and encouraging young people to get involved in the agricultural solutions of the future, we can meet these challenges and provide food, feed, fuel and shelter for the 9 billion people projected to inhabit the Earth by 2050.
The Global Harvest Initiative is proud to support the 2011 Ag Day events and the opportunities they provide. Visit us online at www.globalharvestinitiative.org to watch videos, see the latest news clips and resources, and sign up to receive our blog posts, E-newsletters and event updates. You can also follow the Global Harvest Initiative on Facebook and Twitter.
See you in Washington, D.C.!
Monday, February 21, 2011
A New Age for Agriculture
Submitted by Greg D. Horstmeier, Editor-in-Chief, DTN/The Progressive Farmer
Given the rapid pace at which business moves today, it’s no surprise that the technology used in the agriculture industry is evolving on a regular basis. From equipment used in the field to the methods used for buying and selling grain, the industry has seen considerable changes over the past couple decades.
Paper maps, notepads and rotary phones have been replaced by GPS guidance, smart phones and apps.
For more than 25 years, farmers have relied on technology from Telvent DTN to give them the latest in cash and futures market information, detailed weather and news events.
In the beginning, the company known as Data Transmission Network fed commodity markets and weather information through satellite-based terminals. Over time, that technology evolved and information was delivered to most farmers’ computers. Although the information was accessed via the Internet, farmers and agribusinesses had one option for buying and selling grain: an old-fashioned telephone call, which usually took place before or after the day’s work in the field.
Now, the new breed of agriculture professionals no longer need to be in front of their computer to track the latest market movements, weather forecasts or industry news. Critical business information can be obtained through mobile devices, including cell phones, smart phones, personal electronic devices and even iPads. With the touch of a finger, farmers can stay on top of information that has a direct impact on their operations.
In addition, farmers and agribusinesses are now engaging in more transactions through online portals. In 2010 alone, more than 113 million bushels were transacted through the Telvent DTN Portal™, nearly double the amount that was transacted through the portal the previous year.
As the agriculture industry continues to find new ways to optimize the way it does business to keep up with the demands from a growing world population, we celebrate the advances that have already been made in the field and the innovations that are still to come.
Given the rapid pace at which business moves today, it’s no surprise that the technology used in the agriculture industry is evolving on a regular basis. From equipment used in the field to the methods used for buying and selling grain, the industry has seen considerable changes over the past couple decades.
Paper maps, notepads and rotary phones have been replaced by GPS guidance, smart phones and apps.
For more than 25 years, farmers have relied on technology from Telvent DTN to give them the latest in cash and futures market information, detailed weather and news events.
In the beginning, the company known as Data Transmission Network fed commodity markets and weather information through satellite-based terminals. Over time, that technology evolved and information was delivered to most farmers’ computers. Although the information was accessed via the Internet, farmers and agribusinesses had one option for buying and selling grain: an old-fashioned telephone call, which usually took place before or after the day’s work in the field.
Now, the new breed of agriculture professionals no longer need to be in front of their computer to track the latest market movements, weather forecasts or industry news. Critical business information can be obtained through mobile devices, including cell phones, smart phones, personal electronic devices and even iPads. With the touch of a finger, farmers can stay on top of information that has a direct impact on their operations.
In addition, farmers and agribusinesses are now engaging in more transactions through online portals. In 2010 alone, more than 113 million bushels were transacted through the Telvent DTN Portal™, nearly double the amount that was transacted through the portal the previous year.
As the agriculture industry continues to find new ways to optimize the way it does business to keep up with the demands from a growing world population, we celebrate the advances that have already been made in the field and the innovations that are still to come.
Wednesday, February 16, 2011
A Career in Agriculture—Preparing for the “Long Haul”
Submitted by Emily Schneider, Agriculture Future of America
The career opportunities in agriculture are infinite. Interested in business? Marketing? Law? Product development? You can find all of these careers and more within the agriculture industry. After you decide you want to become part of the industry, however, what do you do next?
Today’s school of thought seems to imply to students that to get that job—the quickest way to get your foot in the door—is to fill your resume with activities, study abroad trips, internships and anything else that would set you apart from your competitors. All of these things are important, but once you land that “perfect job,” do you know what you need to do to succeed in the long run?
Agriculture Future of America (AFA) and Millennium Research recently conducted a study called the AFA Future Leader Preparedness Study. This online study surveyed students and decision-makers throughout the agriculture industry to discover similarities and gaps in the understanding of what it takes to succeed professionally. This was done with the intent to apply the findings to improve and validate core competencies within the AFA Leader Development Model.
What did those leaders in agriculture say they were looking for in potential employees? You might be surprised to learn that a high GPA, hands-on Ag experience and networking skills were almost at the bottom of the list. Industry leaders reported that above all, they value a self-starting individual who can think through problems with an outstanding work ethic. Why do you think industry leaders are looking for these things? Because they have seen that these qualities equal success—for the company AND for the employee.
To learn more about what these industry leaders look for in their future employees, view the AFA Leader Preparedness Study. Click here for more information about AFA and its programs.
The career opportunities in agriculture are infinite. Interested in business? Marketing? Law? Product development? You can find all of these careers and more within the agriculture industry. After you decide you want to become part of the industry, however, what do you do next?
Today’s school of thought seems to imply to students that to get that job—the quickest way to get your foot in the door—is to fill your resume with activities, study abroad trips, internships and anything else that would set you apart from your competitors. All of these things are important, but once you land that “perfect job,” do you know what you need to do to succeed in the long run?
Agriculture Future of America (AFA) and Millennium Research recently conducted a study called the AFA Future Leader Preparedness Study. This online study surveyed students and decision-makers throughout the agriculture industry to discover similarities and gaps in the understanding of what it takes to succeed professionally. This was done with the intent to apply the findings to improve and validate core competencies within the AFA Leader Development Model.
What did those leaders in agriculture say they were looking for in potential employees? You might be surprised to learn that a high GPA, hands-on Ag experience and networking skills were almost at the bottom of the list. Industry leaders reported that above all, they value a self-starting individual who can think through problems with an outstanding work ethic. Why do you think industry leaders are looking for these things? Because they have seen that these qualities equal success—for the company AND for the employee.
To learn more about what these industry leaders look for in their future employees, view the AFA Leader Preparedness Study. Click here for more information about AFA and its programs.
Friday, February 11, 2011
Ag Day & The Teach Ag Campaign Team Up to Bring Awareness to National Shortage of Agricultural Educators
Ag Day and the Teach Ag Campaign announced today that they are combining forces to celebrate two very important things - American agriculture and the need for more agricultural educators.
National Ag Day on March 15th is about recognizing and celebrating the abundance provided by agriculture in the United States. One key to that abundance has been a steady supply of people choosing careers in the agriculture industry. Many people learned about those career opportunities in an agriculture program, whether at the high school level or beyond.
Agricultural educators not only expose students to opportunities in agriculture, they give those students the practical and academic skills they need to be successful – whether they’re going into the production, technology or science areas of ag.
However, agriculture programs are struggling to find qualified educators to fill open positions. National Teach Ag Day was started as a way for agricultural educators and advocates to celebrate the career of agricultural education and encourage students to consider a career in the field. This year, National Teach Ag day will fall on March 24th, the week after Ag Day.
“We are excited about our alliance with Ag Day,” said Ellen Thompson, National Teach Ag Campaign coordinator. “It’s a natural fit. Agricultural educators are in the classroom every day teaching students about the amazing industry that is agriculture. Teach Ag Day is about promoting our own amazing career and helping more students choose to become agricultural educators.
The National Teach Ag Campaign is an initiative to bring attention to the need for more agricultural educators in the United States. It provides resources for those who wish to help promote the profession of agricultural education as well as for those who are interested in learning more about a career in agricultural education. It is led by the National Association of Agricultural Educators. The campaign is sponsored by Landmark Nurseries and the CHS Foundation as a special project of the National FFA Foundation, and also by Delmar Cengage Learning.
To learn more about the career of agricultural education, visit www.naae.org/teachag.
Tuesday, February 8, 2011
Rep. Frank D. Lucas Announced as Luncheon Speaker
Representative Frank D. Lucas (OK) has been confirmed as the speaker for the Mix-n-Mingle Luncheon on March 15, in Washington, DC. To register for the luncheon visit http://www.nama.org/agday.htm.
Check out the other Ag Day Activities happening in Washington, DC on March 15 at http://www.agday.org/media/pr2.php.
Check out the other Ag Day Activities happening in Washington, DC on March 15 at http://www.agday.org/media/pr2.php.
Monday, February 7, 2011
Ag Provides Sustainability for a Rapidly Growing Population
Submitted by Barry E. Nelson, Media Relations Manager for John Deere
I was recently contacted by National Geographic about a year-long special series on the impact of the global population growing to 7 billion by the end of this year. This surprised me because I knew there were 6 billion people in the world – but now, very quickly, this will rise to 7 billion by the end of the year!
Click here to view a short YouTube video from National Geographic on this population growth.
I thought it was a good sign that a major consumer publication was highlighting the challenges of a rapidly growing population, and how we will provide food, fuel, infrastructure and services to 9 billion by the year 2045. And, we must do this sustainably with less land, water, fertilizer and other inputs.
This year, we will celebrate Ag Day in Washington, D.C., on Tuesday, March 15th. There has never been a more urgent need for everyone in agriculture to pull together to help promote the great accomplishments of production agriculture.
In the past 10 years, farmers have increased yields while using less land, water, fertilizer, pesticides, herbicides and other inputs. They have been the experts on sustainability (before sustainability was a popular topic) and producers have learned to bring greater efficiency in providing safe, healthy food to a growing population.
But this is not good enough! By 2030, grain producing land per capita will drop to just one-third of what it was in 1950. Water needs will be 17% higher than water availability. Larger government agencies around the world will have more regulations and restrictions on how to produce food, fiber and fuel. More people will live in cities than rural areas and they will be further removed from the rural culture of our forefathers.
We do have a solution for all of this! It is based on good science and agronomy, capitalizes on the strength of free enterprise and global trade, and focuses on advancements we are making daily with innovation and new technology.
From the equipment side, we are building smarter machines that run more efficiently, cover more acres in less time with less fuel, and wirelessly communicate with operators, farm managers, dealers and ag consultants. Tractors, combines, sprayers and other self-propelled machines are communicating back to producers and dealers on their overall performance and proactively warn of any performance problems through remote diagnostics.
The overall cab environment on equipment is more comfortable and, through GPS, can steer automatically through the field with greater accuracy and less fatigue for the operator. The large, comfortable cabs have truly become “field offices” where operators can multitask with smart phone, wireless technology.
Add to this all the innovations in seed technology, fertilizer and crop protection products -- and the ability to deliver these inputs with great accuracy -- the producer of the future will be up to the challenge of feeding 9 billion people.
Our job now is to make sure government officials, national and state leaders, and consumers are aware of the challenges of population growth. We must all work together to develop long-term strategies to feed and fuel the world of the future.
We invite everyone in the Ag Industry to participate in the Washington, D.C., event on March 15th. Click here for more details.
We also encourage you to have your own local event on that day … or any time that week to promote Ag Day to your own customers and communities.
If you have any questions, please don’t hesitate to contact me or any board member of the Ag Council of America. Your help would be greatly appreciated!
I was recently contacted by National Geographic about a year-long special series on the impact of the global population growing to 7 billion by the end of this year. This surprised me because I knew there were 6 billion people in the world – but now, very quickly, this will rise to 7 billion by the end of the year!
Click here to view a short YouTube video from National Geographic on this population growth.
I thought it was a good sign that a major consumer publication was highlighting the challenges of a rapidly growing population, and how we will provide food, fuel, infrastructure and services to 9 billion by the year 2045. And, we must do this sustainably with less land, water, fertilizer and other inputs.
This year, we will celebrate Ag Day in Washington, D.C., on Tuesday, March 15th. There has never been a more urgent need for everyone in agriculture to pull together to help promote the great accomplishments of production agriculture.
In the past 10 years, farmers have increased yields while using less land, water, fertilizer, pesticides, herbicides and other inputs. They have been the experts on sustainability (before sustainability was a popular topic) and producers have learned to bring greater efficiency in providing safe, healthy food to a growing population.
But this is not good enough! By 2030, grain producing land per capita will drop to just one-third of what it was in 1950. Water needs will be 17% higher than water availability. Larger government agencies around the world will have more regulations and restrictions on how to produce food, fiber and fuel. More people will live in cities than rural areas and they will be further removed from the rural culture of our forefathers.
We do have a solution for all of this! It is based on good science and agronomy, capitalizes on the strength of free enterprise and global trade, and focuses on advancements we are making daily with innovation and new technology.
From the equipment side, we are building smarter machines that run more efficiently, cover more acres in less time with less fuel, and wirelessly communicate with operators, farm managers, dealers and ag consultants. Tractors, combines, sprayers and other self-propelled machines are communicating back to producers and dealers on their overall performance and proactively warn of any performance problems through remote diagnostics.
The overall cab environment on equipment is more comfortable and, through GPS, can steer automatically through the field with greater accuracy and less fatigue for the operator. The large, comfortable cabs have truly become “field offices” where operators can multitask with smart phone, wireless technology.
Add to this all the innovations in seed technology, fertilizer and crop protection products -- and the ability to deliver these inputs with great accuracy -- the producer of the future will be up to the challenge of feeding 9 billion people.
Our job now is to make sure government officials, national and state leaders, and consumers are aware of the challenges of population growth. We must all work together to develop long-term strategies to feed and fuel the world of the future.
We invite everyone in the Ag Industry to participate in the Washington, D.C., event on March 15th. Click here for more details.
We also encourage you to have your own local event on that day … or any time that week to promote Ag Day to your own customers and communities.
If you have any questions, please don’t hesitate to contact me or any board member of the Ag Council of America. Your help would be greatly appreciated!
Monday, January 31, 2011
Celebrate an Amazing Ag Day!
Welcome to Ag Day’s official blog.
A place dedicated to conversations about the challenges of getting the real story of American agriculture before consumers … the creative ways ag leaders are engaging with the public … and what lies ahead as producers face an increasingly global economy.
Use this space to share your observations and comment on the posts that will be updated at least once a week.
The blog will be moderated so keep it clean! And please always be respectful and professional (of course).
We would love to hear how your organization will be celebrating Ag Day this year. How are you involving your community? What about youth initiatives?
This blog is a great place to get ideas and learn what your peers around the country will be doing to celebrate the abundance of American agriculture.
We also hope you’ll help us spread the word about Ag Day by sharing the blog on your social media networks. Please link to posts that get you thinking or entries you think your colleagues would like to chime in on.
Ag Day is March 15, 2011. Visit our blog space frequently and be a part of the celebration!
A place dedicated to conversations about the challenges of getting the real story of American agriculture before consumers … the creative ways ag leaders are engaging with the public … and what lies ahead as producers face an increasingly global economy.
Use this space to share your observations and comment on the posts that will be updated at least once a week.
The blog will be moderated so keep it clean! And please always be respectful and professional (of course).
We would love to hear how your organization will be celebrating Ag Day this year. How are you involving your community? What about youth initiatives?
This blog is a great place to get ideas and learn what your peers around the country will be doing to celebrate the abundance of American agriculture.
We also hope you’ll help us spread the word about Ag Day by sharing the blog on your social media networks. Please link to posts that get you thinking or entries you think your colleagues would like to chime in on.
Ag Day is March 15, 2011. Visit our blog space frequently and be a part of the celebration!
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